Visit Alexandria Announces “Alex and Andria” Ad Campaign

Visit Alexandria will embark on a playful new ad campaign in fiscal year 2017 dubbed “Alex and Andria,” with the tagline “let’s get together,” stated Patricia Washington, president and CEO of Visit Alexandria, reports patch.com. The ads are the next evolution of Visit Alexandria’s “Extraordinary Alexandria” brand.

Patch.com, in part, also reported:

“”The campaign is driven by new market research reinforcing that Alexandria is a popular destination due to our walkability, proximity to D.C., history, dining and shopping options and waterfront,” Washington said. “The ads highlight these distinguishing assets that together attract people to our city again and again. The welcoming tagline ‘let’s get together,’ conveys that Alexandria’s contrasts truly blend together while reminding us why we travel in the first place — to connect with the people we love.”

“In FY2017, Visit Alexandria will employ a blend of broadcast and digital marketing in outreach to five targeted metropolitan areas south of Alexandria — Richmond; Norfolk/Virginia Beach; Charlottesville; Roanoke and Raleigh/Durham, N.C., as well as the D.C. metropolitan area.”