Home » Vitamin Adds Next Step Design; GKV Named Agency of Record for AbsoluteCARE

Vitamin Adds Next Step Design; GKV Named Agency of Record for AbsoluteCARE

by | Oct 27, 2016

Vitamin in Baltimore has been selected as agency of record for Next Step Design, a commercial foodservice consulting firm based in Annapolis. Vitamin has been tasked with revamping Next Step Design’s brand messaging, logo, print collateral and website. Terms of the deal were not disclosed.

Founded in 1986, Next Step Design designs highly efficient, visually appealing foodservice operations for world-class restaurants, high-end hotels, resorts and cutting-edge workplace dining.

Vitamin is developing messaging that includes a refreshed value proposition, mission statement and tagline, a new logo and print materials. Vitamin is also redesigning the firm’s website, which will better showcase its project portfolio. The website will feature an extensive blog, where industry leaders from Next Step Design will comment on cutting-edge techniques and trends in the foodservice industry.

“Next Step Design is known across the country as the pioneer and leader in foodservice design and consulting,” said Michael Karfakis, chief operating officer of Vitamin, in a release. “They’ve worked with the biggest names in the culinary world – from Chef Patrick O’Connell of The Inn at Little Washington to Chef Paul Kahan of One Off Hospitality Group. They’re revered because of their ingenuity and because of the quality of work they put out. We’re giving their brand a facelift to match their reputation and we couldn’t be more excited to partner with them.”

Baltimore’s GKV announced that it has been chosen as agency of record for AbsoluteCARE, an innovative population health management company with centers in Atlanta and Baltimore. GKV will develop the brand’s position and messaging for each of its audiences, as well as websites, video assets and other collateral materials to help position the company for further expansion.

According to a release, AbsoluteCARE offers holistic health care to the sickest of the sick, utilizing a patient centered approach in an ambulatory ICU model. Their transformative health care model combines primary care, prevention and wellness, nutritional counseling, social and behavioral programs, onsite pharmacy, X-ray and laboratory services, complimentary transportation, and more, all integrated into a single 5-star facility.

“We are thrilled to begin our partnership with a company that brings humanity to health care,” said Garry Raim, GKV partner & executive vice president. “GKV has proven expertise within the health care category, and we’re looking forward to working with AbsoluteCARE to help even more people.”

Photo Courtesy of Vitamin: Kitchen concept devised by Next Step Design within the Andaz Maui at Wailea Resort.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy. A three-time PRSA Maryland president, he serves as Maryland regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. Jeff is the regional representative of the national Public Relations Consultants Group (PRCG). He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


Submit a Comment

Your email address will not be published. Required fields are marked *


Brand Creep

Total Immersion



Recent Comments