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Volkswagen of America Finalizes “U.S. Agency Powerhouse Team”

by | Feb 15, 2019

Volkswagen of America, based in Herndon, VA, announced “it has finalized the makeup of its U.S. agency powerhouse team built with holding group WPP.  The Volkswagen agency team will have (NYC-based) Johannes Leonardo as the brand lead, with a hand-picked network of WPP specialist agencies for data intelligence, VW.com, CRM, retail and other key functions for the brand.  Johannes Leonardo, together with this broad set of best-of-agency WPP resources will create a bespoke team dedicated to realizing the true potential of the Volkswagen brand. The agency team will be located in New York and will begin work on the business immediately.”

Scott Keogh, CEO and President of Volkswagen Group of America, said: “Teaming up with the best minds from Johannes Leonardo—and the creation of this U.S. powerhouse—transforms our marketing approach through a combination of creative excellence and data driven intelligence, and is a crucial step in ensuring our future success.”

The release stated: In addition to reshaping its go-to-market approach, Volkswagen of America is transforming its product portfolio.  In 2019, Volkswagen plans to show its five-seater Atlas Cross Sport mid-size SUV, to line up alongside the popular Atlas seven-seater, and will introduce the all-new 2019 Jetta GLI compact sport sedan. And in 2020, Volkswagen plans to unveil its first long-range battery electric vehicle for the U.S. market, a crossover SUV with the footprint of a compact and the interior space of a mid-size.”

Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee.

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