Walmart’s advertising ambitions leads to acquisition of smart TV maker Vizio
Walmart’s advertising ambitions are growing. So it bought a TV manufacturer, reports AdExchanger.
On Tuesday, Walmart announced its acquisition of the smart TV maker Vizio for a grand total of $2.3 billion.
The reason, states AdExchanger, is to boost its ad business “with streaming inventory, viewership data and, of course, shoppable TV ads.
“This deal brings an end to Walmart’s neutrality when it comes to TV sales. Walmart can, and likely will, lower the price of Vizio TVs to increase sales, thereby undercutting competitors carried in stores, such as Samsung, LG and Roku.
“But, perhaps most importantly, Walmart gets control over Vizio’s operating system and its hub of first-party viewing data. With that, the retail giant can link its own customer purchase data to serve targeted ads for Walmart products directly into the homes of Vizio device owners.”
More here,
