fbpx

Home » Walmart’s advertising ambitions leads to acquisition of smart TV maker Vizio

Walmart’s advertising ambitions leads to acquisition of smart TV maker Vizio

by | Feb 21, 2024

Walmart’s advertising ambitions are growing. So it bought a TV manufacturer, reports AdExchanger.

On Tuesday, Walmart announced its acquisition of the smart TV maker Vizio for a grand total of $2.3 billion.

The reason, states AdExchanger, is to boost its ad business “with streaming inventory, viewership data and, of course, shoppable TV ads.

“This deal brings an end to Walmart’s neutrality when it comes to TV sales. Walmart can, and likely will, lower the price of Vizio TVs to increase sales, thereby undercutting competitors carried in stores, such as Samsung, LG and Roku.

“But, perhaps most importantly, Walmart gets control over Vizio’s operating system and its hub of first-party viewing data. With that, the retail giant can link its own customer purchase data to serve targeted ads for Walmart products directly into the homes of Vizio device owners.”

More here,

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Get more information by clicking on Capitol Communicator above.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *


Sponsors

Brand Creep

Total Immersion

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE