Walters Art Museum

Baltimore consumer experience and creative agency Harvey announced the signing of two high-profile arts institutions, the Walters Art Museum and Baltimore Center Stage.

Harvey will handle branding, strategy, and advertising for Baltimore Center Stage’s 60th anniversary. Founded in 1963, the theater has provided generations of Baltimoreans access to critically acclaimed and groundbreaking performances while fostering connections across schools, communities, and other arts partners. Harveys’ duties will also include increasing subscriptions and individual ticket sales and supporting development and fundraising efforts for the theater.

The agency’s also been hired to boost sales for the Walters Art Museum’s expanding online and in-person storefront. The Walters Art Museum is among America’s most distinctive museums, exhibiting over 36,000 art objects spanning seven millennia. Harvey will lead digital and social marketing to bring awareness to the museum’s eclectic, high-end gifts, art, and educational offerings — and drive sales that fund new programs and exhibits.

“Center Stage and the Walters are at the heart of Baltimore’s cultural community,” said Chief Strategy Officer Sarah Quackenbush. “It’s an honor to support their missions by creating work that will help them stand out, inspire diverse audiences, and fund their efforts for decades to come.”

With the Walters and Center Stage signing, The Harvey Agency continues its expansion into new verticals, including culture, education, and complementary and alternative medicine.

Main photo: Center Stage, the state theater of Maryland, and Baltimore’s largest professional producing theater.