The Washington Post named Karl Wells as its Chief Growth Officer. According to The Post, it’s “a first-of-its-kind role for the publication. He will oversee the next stage of cross-functional business growth, including subscription strategy, partnerships, licensing, and data and analytics.”
Wells joins The Post after most recently serving as Chief Commercial Officer at The Information, a technology business publication. His tenure at The Information featured several growth initiatives including the launch of a premium subscription product, The Information Pro, the creation of a B2B licensing business, and an expansion of the advertising and events businesses.
Dubbed a “subscription wizard” by Vanity Fair, states The Post, “Wells also held the role of Chief Subscription Officer for Dow Jones, where, under his leadership, total subscriber volume doubled, and digital circulation revenue increased three-fold. During his seven years at Dow Jones, Wells led subscription growth across all consumer brands, including The Wall Street Journal, Barron’s, and MarketWatch. Prior to Dow Jones, Wells served as Subscriptions Director in the UK launching a new subscriptions business for one of News Corp’s largest tabloid newspapers.”