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Home » WaPo gets “jolt of creative mojo”

Capitol Communicator has a report that The Washington Post has become bedfellows with Imagine Entertainment and Creative Artists Agency.

WaPo gets “jolt of creative mojo”

by | Aug 29, 2022

For all its associations with the khaki-ness of the nation’s capital, The Washington Post nonetheless exudes a certain sex appeal, reports Vanity Fair. This was the paper, continues Vanity Fair, “that inspired All the President’s Men, America’s ultimate political thriller, starring Robert Redford and Dustin Hoffman as Watergate’s Woodward and Bernstein. More recently, when Marty Baron retired last year after his storied run as executive editor, the A-listers in his video send-off included Liev Schreiber, who immortalized Baron in Spotlight, and Steven Spielberg, who directed 2017’s Pentagon Papers drama, The Post, starring Tom Hanks as Ben Bradlee and Meryl Streep as Katharine Graham.

‘Despite its Hollywood cred, The Washington Post hasn’t exactly had a strong presence at the intellectual property gold rush, even as other major media outlets have methodically mined their content and turned it into weaponry for the streaming wars. But that’s all changing now that the Post has become bedfellows with two Hollywood heavyweights: Imagine Entertainment and Creative Artists Agency, which are giving the 144-year-old institution a jolt of creative mojo. Two months since the announcement of a “strategic partnership”—in which Imagine will “create scripted and non-scripted film and television properties derived from The Post’s vast archives, current reporting, and ongoing investigations,” and CAA will broker the deals—the arrangement is already bearing fruit, with four projects “actively in development,” said Imagine honcho Brian Grazer.

“It’s one of the oldest and most reputable papers in America and perhaps the world. Getting special access to stories and being able to, at times, talk to journalists, is just gigantically valuable, particularly if your affinity is to make movies and television based on fact,” Grazer added.

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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