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Home » WaPo launches ‘Newsprint’, a personalized interactive feature presenting a subscriber’s most read news topics

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WaPo launches ‘Newsprint’, a personalized interactive feature presenting a subscriber’s most read news topics

by | Nov 30, 2022

The interactive feature showcases a shareable summary
of a subscriber’s top journalism engagement

The Washington Post has launched “Newsprint, a personalized interactive feature presenting a subscriber’s most read news topics, journalists and stories from the past year. This new feature, states The Post, builds on The Post’s continued experimentation with tailoring experiences based on a subscriber’s identified interests. 

“We are relentlessly focused on a subscriber’s relationship with The Post at an individual level,” said Michael Ribero, chief subscriptions officer at The Washington Post. “This new subscriber experience is an opportunity to strengthen that relationship, showcasing the value that The Post provides and reminds them what they’ve loved the most so they remain a loyal reader.” 

 The feature displays a range of personalized insights about a subscriber’s past news interests including how subscribers’ reading habits compare to others. To start, some subscribers will receive an email linking to their personalized “Newsprint” for a summary of their ‘year in news.’

“Our readers have limited time to consume news,” said Jessica Gilbert, head of product at The Washington Post. “Newsprint, our artificial intelligence-powered experience, shows our subscribers where they want to go — building on the topics they identified and who they read the most, while also helping them discover other stories they might have missed or new journalists to follow.”

Readers. states The Post, will also see a ranking of the content they consume the most – whether its global news, politics, health and wellness or sports. In addition, subscribers can share snapshots of their results on social media.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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