WaPo may create marketing campaign to redefine its image
The Washington Post is in talks to bring aboard legendary admaker David Droga to commission a new marketing campaign to redefine its image as it seeks to broaden its audience and find a space beyond presidential politics, reports Semafor.
The report adds that “Droga — the founder of the ad agency Droga5 and CEO of the consultancy Accenture Song, which made The New York Times’ “The Truth is Hard” campaign — hasn’t yet begun work or formalized his brief, two people familiar with the conversation said. But he has told the Times that he won’t be available for its next round of marketing.
“The Post’s current slogan, “Democracy Dies in Darkness,” dates to 2017, as Donald Trump’s attacks on journalists had brought the Post and the Times into the center of America’s heated politics.”
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