Home » Was 2017 The Year of the Demise of the TV Network “Alpha” Anchors, Asks The Daily Beast

Capitol Communicator has a MediaPost report that shows waning trust in mainstream TV news as political fervor and tribalism surge.

Was 2017 The Year of the Demise of the TV Network “Alpha” Anchors, Asks The Daily Beast

by | Dec 27, 2017

Matt Lauer, Charlie Rose, and Bill O’Reilly’s careers seem to have ended in 2017, “mired in scandal. With them, the era of the multimillion-dollar news anchor may also be over”, reports The Daily Beast, which added that the heyday “of alpha anchor appears to be finished, along with the cherished belief of television executives that it’s necessary to cater to coddled stars in the service of ratings and revenue.

“The waning days of 2017 feature a growing number of industry insiders who say good riddance to overpaid rubbish.

““The emperor has no clothes,” network news analyst Andrew Tyndall told The Daily Beast. He was not referring to Charlie Rose parading naked in front of young female underlings, but instead to the thorough debunking of a TV truism: “It’s just not true that the reason why people watch television is to watch celebrities, and the only way you get celebrities is by paying them disproportionate amounts of money over what they’re worth,” Tyndall said.

““I suspect that the impact of their departures, from a strict point of view of ratings and revenue, is going to be much less than people think. Obviously, anybody is better off without having a sexual predator on the team.”

“Former CBS News president Andrew Heyward largely agreed, predicting that the recent firings of Rose and other high-profile anchors, coupled with continued decent ratings for the programs and networks they left, might finally imprint a long-unheeded lesson on the brains of broadcast and cable executives; the new reality demands a more hard-headed calculus in 2018.”

You can read the full story here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.


Submit a Comment

Your email address will not be published. Required fields are marked *


Brand Creep

An army of one



Recent Comments