The Washington Auto Show reported “it is taking a number of steps to improve and expand its communications efforts on a national and local basis. The show is the largest consumer event of any kind in the District of Columbia and is known as the industry’s public policy show.
“Joining the Auto Show staff as communications manager is Mike Bushnell. Bushnell has a background working for associations and non-profit organizations, having previously served as communications manager for the Common Core-aligned PARCC testing consortium. Prior to that, he was the web content manager for the American Retirement Association. Bushnell began his career working in politics, serving on campaigns and in the legislative offices of members of Congress.”
In addition, the show selected Hosford Communications Consulting as its Agency of Record and agency principal Chris Hosford will report directly to Auto Show President John O’Donnell. The agency will support all aspects of the show’s communications, including branding and the show’s unique MobilityTalks International seminar.
Hosford has more than 30 years of communications experience in the automotive, fuels and sports marketing fields, working for major domestic and international automakers. Hosford began his career working as a reporter and editor for newspaper and magazine publishers. He then moved into the corporate communications field, beginning with Hill and Knowlton, at the time the largest public relations agency in the world. He later worked for Chrysler Corporation and was in charge of all Corporate Communications at Hyundai Motor America. A two-time winner of both the Automotive News Annual All-Star Award in Public Relations and the Public Relations Society of America’s Silver Anvil, Hosford has relocated from California to D.C. to support the show’s efforts.
The Show also announced a partnership with Social Driver, one of the leading digital and social media agencies in the D.C. area. In addition to their work with the auto show, Social Driver clients includes the Elizabeth Dole Foundation’s Hidden Heroes Campaign, American Honda Motor Company, Children’s Hospital Association and the American Forest and Paper Association.
The 2018 Washington Auto Show takes place from January 26 to February 4, 2018. It is one of the five top auto shows in the United States and is the largest consumer event in the District of Columbia.
(In May 2017, The Washington Auto Show named Bob Storin its Vice President of Marketing. Storin was previously Director of Marketing, Events and Sponsorships.)