VIVA Creative, based in Rockville, Md, announced they are the new Agency of Record for the Washington Nationals™. According to a release, the agency “began working with the Washington Nationals™ in 2015, partnering with executive team members on strategic marketing initiatives. VIVA was named Agency of Record in early 2018.
“As a hometown partner, VIVA collaborates closely with several internal business and marketing groups at the Washington Nationals™. This is essential because the team brought much of its advertising work in-house in recent years.
“As the team’s Agency of Record, VIVA closely guides brand and marketing strategy while producing creative content, brand video, TV and radio advertising, print and digital collateral, and experiential activations. VIVA is implementing a new marketing strategy for the 2018 season, including a fan-centered campaign called “YOUR PLACE” featuring humorous vignettes about why fans attend games at Nationals Park. The campaign is outperforming prior years’ advertising goals and is building excitement with fans across the region.”
The release added that to round out the agency team, VIVA introduced the Washington Nationals™ to regional media planning and placement partner, Lewis Media Group.