The Washington Post has become the first news publisher to partner with the Panera Bread Unlimited Sip Club and will provide six months of Washington Post digital access for free for members of Panera’s Unlimited Sip Club. Now, states The Post, members of the beverage subscription can start their day with not only their favorite drinks, like coffee or a Charged Lemonade, but also news they can use with unlimited digital access to The Post’s world-renowned journalism. Current Sip Club members and those who sign up by November 30, 2023, are eligible for The Washington Post offer so long as they are not already Washington Post subscribers.
“We are thrilled to present The Post’s captivating, in-depth storytelling to a large, new consumer base in a way that’s contextually relevant and adds value,” said Michael Ribero, Chief Subscriptions Officer at The Post. “It’s exciting Panera customers will have the opportunity to sip their favorite beverages while digesting our wide array of offerings from the day’s most important news moments to our refreshed Style section and daily interactive games.”
The Post recently announced a partnership with Compass Coffee, which is now offering customers “The Post Roast,”