The Washington Post is rolling out “a lightning-fast mobile web experience, radically enhancing its mobile news site with near-instant load times for both content and advertising”, stated The Post.

According to The Post, it “combined its own technology with Progressive Web Apps (PWA) and the Google-led Accelerated Mobile Pages (AMP) technologies to create a better user experience for its fastest-growing audience.

““Mobile is the future. Our goal was to create the fastest mobile news site, setting a new standard of speed,” said Shailesh Prakash, chief technology officer for The Washington Post. “By the end of the year, this will be our default mobile experience—one that delivers extremely fast articles and ads while protecting a user’s privacy. We’ve already seen a significant increase in engagement from users since we launched in beta and expect to see more as we expand to our entire user base.””

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