In it’s first year of including startups born in traditional media companies, The Washington Post was named one of Business Insider‘s most interesting ad-tech upstarts of the year, reports The Post, adding that the 2017 ranking “recognizes companies that help big marketers make sense of their growing piles of data, shape the future of video and TV advertising, solve existing problems and takes on new challenges.

“From Mike Shields, Advertising Editor at Business Insider:

“The Washington Post is a media company that is quietly incubating Red, an ad-tech division that licenses tools and ad products to other publishers. The company is often praised for its progressive digital approach. The Red team says that since 2016 it has produced 10 products, including the Brand Insights Dashboard, that have been purchased by more than 150 clients.”

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