The Washington Post is adding two positions to its TikTok team.  According to The Post, the new positions will build “on the momentum it has gained engaging new audiences on the highly-downloaded app. Expanding the team dedicated to The Post’s popular channel, which has organically grown to more than one million followers, represents a key investment in delivering informative and entertaining information to future generations of readers.”

“When we launched our TikTok channel two years ago, we saw an opportunity to deliver the news in a unique way and reach new audiences. Since then, TikTok has proven to be one of our fastest-growing platforms,” said Micah Gelman, director of Editorial Video. “These new positions will augment the success we’ve seen, helping us further grow, innovate and continue connecting with more people who may not regularly consume traditional news.”

The Post will be adding an associate producer and a community editor whose roles, said The Post,  “will help expedite channel growth, focus strategy on topics that are resonating with the audience and expand content efforts as the platform and audience continue to evolve.”

More here.

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