Washington Post within "striking distance" of breaking even in 2027
After years of steep losses, layoffs, and leadership churn, The Washington Post is within striking distance of breaking even financially, according to executive editor Matt Murray, states Adweek.
In a conversation at the Web Summit conference in Lisbon, continues Adweek, "Murray argued that the publisher is poised to turn a corner in 2027. While that won’t be easy, The Post has recently begun rebuilding its commercial momentum, stacking up a handful of revenue wins alongside a string of editorial scoops.
"In the third quarter, direct advertising sales at The Post notched their strongest year-over-year growth since 2021, while programmatic revenue was up 48% year over year as of September, according to a company spokesperson."
The newsroom is hiring again, reports Adweek, "adding James Politi from the Financial Times, Nancy Cook from Bloomberg, and Ian Ward from Politico, among other additions."
