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Home » Washington Redskins Departures Include Senior Marketing Execs

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Washington Redskins Departures Include Senior Marketing Execs

by | Dec 27, 2018

The Washington Redskins have ousted their president of business operations and chief operating officer, Brian Lafemina, after less than eight months on the job, dissatisfied with the early returns on his efforts to boost flagging season-ticket sales and game-day revenue, reports The Washington Post.

According to The Post, “Redskins officials would not confirm the shake-up, but a person close to team said the ouster had taken place. Shortly before 4 p.m. Wednesday, the team’s official website removed Lafemina’s name and those of three key deputies from the front-office page.

“Even for notoriously impatient Redskins owner Daniel Snyder, the rise and fall of Lafemina — Snyder’s personally recruited No. 2 who was granted total control of the team’s business operations — represents stunning management whiplash. Ousted along with him in a major shake-up of the team’s business operations were the key people he brought on board: Steven Ziff, hired as chief marketing officer in June, and chief commercial officer Todd Kline, hired in August. Jake Bye, senior vice president for consumer sales and marketing, resigned Friday.

“Redskins marketing employees were gathered early Wednesday afternoon in a large office that overlooks the practice fields at Redskins Park and informed that Lafemina, Ziff, Kline and Bye were no longer with the team.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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