West Cary Group adds Carolyn McCarty as Chief Client Officer
West Cary Group, an advertising and marketing technology firm headquartered in Richmond, has hired Carolyn McCarty as Chief Client Officer.
McCarty, shown above, previously held dual roles leading Diversity & Inclusion and Marketing for Capital One’s Commercial Bank and as CEO of her own consultancy.
“Carolyn is uniquely positioned to lead our Client Management team because she brings a powerful combination of experience on both sides of the client management table,” said Moses Foster, West Cary Group President and CEO. “She spent 20+ years on the client side in senior marketing roles at Fortune 100 company Capital One, working with agencies and partners to deliver breakout results. She started her career at four-time agency of the year The Martin Agency. Everywhere she’s been, Carolyn has gotten results. As one of the premier performance agencies in the country, that’s a big deal for us.”
West Cary Group clients include commercial firms such as Capital One, CoStar, Atlantic Union Bank, Dominion Energy, and Luxottica, as well as government-sponsored enterprises like Fannie Mae. Public-sector clients include the U.S. Department of Forestry, the Henrico Economic Development Authority, Richmond International Airport and Alexandria Renew Enterprises.
