West Cary Group, an advertising and marketing technology firm headquartered in Richmond, has hired Carolyn McCarty as  Chief Client Officer.

McCarty, shown above, previously held dual roles leading Diversity & Inclusion and Marketing for Capital One’s Commercial Bank and as CEO of her own consultancy.

“Carolyn is uniquely positioned to lead our Client Management team because she brings a powerful combination of experience on both sides of the client management table,” said Moses Foster, West Cary Group President and CEO. “She spent 20+ years on the client side in senior marketing roles at Fortune 100 company Capital One, working with agencies and partners to deliver breakout results. She started her career at four-time agency of the year The Martin Agency. Everywhere she’s been, Carolyn has gotten results. As one of the premier performance agencies in the country, that’s a big deal for us.”

West Cary Group clients include commercial firms such as Capital One, CoStar, Atlantic Union Bank, Dominion Energy, and Luxottica, as well as government-sponsored enterprises like Fannie Mae. Public-sector clients include the U.S. Department of Forestry, the Henrico Economic Development Authority, Richmond International Airport and Alexandria Renew Enterprises.