West Cary Group, a Richmond, VA, agency that is one of the largest minority-owned marketing, advertising and technology firms in the country, has been awarded a marketing and communications contract with the Virginia Department of Health (VDH). Duties include managing and expanding VDH’s marketing activities, as well as implementing public awareness communications campaigns.

“We’re thrilled with this new collaboration,” said Moses Foster, President and CEO of West Cary Group. “It’s a wonderful chance to put our data-driven approach and full suite of in-house marketing capabilities to work for a government agency with such an admirable mission.”

According to a release, the VDH is committed to promoting and protecting the health of every Virginia resident. The organization is composed of 3,300 staff, 35 local health districts, and 119 local health departments. Last year, it earned national accreditation from the Public Health Accreditation Board (PHAB).

The VDH is led by the State Health Commissioner, appointed by the Governor of Virginia. The Commissioner oversees the direction of the agency and provides feedback to the Governor through the Secretary of Health and Human Resources. The Commissioner works alongside numerous Deputy Commissioners and other key figures on the leadership team in heading the VDH in its efforts to navigate the complex health landscape and to promote the well-being of all people in Virginia.