WhatsApp adds ads in parts of app
WhatsApp said users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service, states a report on FOX 5 DC.
According to the report, ads will be shown only in the app’s Updates tab, which is used by as many as 1.5 billion people each day. However, they won’t appear where personal chats are located, developers said.
“The personal messaging experience on WhatsApp isn’t changing, and personal messages, calls and statuses are end-to-end encrypted and cannot be used to show ads,” WhatsApp said in a blog post.
It’s a big change for the company, whose founders Jan Koum and Brian Acton vowed to keep the platform free of ads when they created it in 2009, states the report.
More here.
