WHITE64 released a spot for the CFP Board (Certified Financial Planner Board of Standards). The spot, which premiered Feb. 11, is the latest execution in a multimedia public awareness campaign launched last fall. The goal of the campaign is to educate consumers about Certified Financial Planners and show them how CFPs can help them plan for their future.
The new spot is unique because, for the first time in this category, it features a mixed race, same-sex couple named Jen and Maya talking about their desire to start a family and how they need financial advice from a CFP® professional.
The media plan includes national TV (broadcast and cable), digital outlets and social media. There are also radio and print executions.