WPP announced it will create a campus in the heart of the U.S. tech industry in San Francisco that will house more than 1,000 people.

According to a release, WPP will lease 115,000 square feet at 360 Third Street, a recently redeveloped building located in the South of Market area (SOMA)/Finance and Technology district. It will feature intelligent and flexible co-working areas that encourage closer collaboration and inspire greater creativity. The move will be completed in the third quarter of 2021.

Mark Read, CEO of WPP, said: “Technology, and technology clients, are critical to WPP’s strategy as we continue to evolve as a creative transformation company. The sector contains potential partners for WPP companies who are helping their clients deal with technology-disrupted markets, and potential clients in a growing category. The San Francisco Campus gives us a base to develop both aspects.”

WPP lists 13 “big tech” companies among its top-100 clients. WPP’s revenues from big-tech clients grew 16% through the first half of this year. Exane BNP estimates technology as a $300 billion market growing annually by 5-10%.

When operational, the San Francisco campus will be WPP’s ninth in North America and the fourth to be unveiled in the last two years. By 2023, there will be 85,000 people in 40 campus locations worldwide. This year, in addition to San Francisco, WPP announced new co-locations in Düsseldorf, Paris, Manchester (UK) and, most recently, Mumbai and Gurugram in India.

Mark Read stated: “Technology, and technology clients, are critical to WPP’s strategy as we continue to evolve as a creative transformation company. The sector contains potential partners for WPP companies that are helping their clients deal with technology-disrupted markets, and potential clients in a growing category. The San Francisco campus gives us a base to develop both aspects.”

WPP claims 13 “big tech” companies among its top-100 clients, and said revenues from those clients grew 16% through the first half of this year. Exane BNP estimates technology as a $300 billion market growing annually by 5%  to 10%.

WPP plc owns a number of advertising, public relations, media and market research networks, including Ogilvy, J. Walter Thompson, Young & Rubicam, Grey, IMRB, Millward Brown, Burson-Marsteller, Hill & Knowlton, TNS, GroupM, Kantar, Cohn & Wolfe and AKQA.

(FYI, “WPP” stems from “Wire and Plastic Products”, a manufacturer of wire baskets that was used as a vehicle for the acquisitions through which the company was originally built.)

PHOTO: WPP

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