CBS Radio in Washington, D.C. is driving its out-of-home advertising. Literally.

According to MediaPost, “95.5 FM and 94.7 FM have teamed with Wrapify, a mobile outdoor marketing company, to wrap specific cars with advertising from Washington metro advertisers.

“Wrapify then divvies up the revenue with car owners, who on average, make an estimated $450 per month. Drivers/campaigns usually run three, six or 12 months.

“There is no client list yet for the nation’s capital, but brands using Wrapify in cities such as San Francisco, Los Angeles, Phoenix, Atlanta, and Miami include Anheuser Busch (for Bud Light), eBay, Lyft, Petco, Harrah’s, among others.

“The out-of-home ads match a driver to the campaign in their location. It’s hyper-local advertising on wheels, which can be site- or neighborhood-specific with full and partial wraps, depending on need.”

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