Digital advertising platforms at local radio stations led revenue growth across the industry again last year, according to the first quarter edition of BIA Advisory Services’ 2019 Investing In Radio® Market Report. While over-the-air advertising remained a relatively flat $13.3 billion (down 1.6% from $13.5 in 2017), digital income rose 8.1 percent to $923 million, continuing a trend that began six years ago. Combined 2018 revenues of $14.2 billion positioned radio as the fifth most significant local advertising platform, behind direct mail, mobile, online/digital, and local television.

The report stated that “For the top 10 billing stations, a few adjustments in rankings occurred in 2018, while Washington, DC, all-news station WTOP-FM maintained the top spot with $69 million in advertising revenue. Los Angeles Hot AC station KIBG-FM moved up to third position with $46 million and New York-NY Lite AC station WLTW-FM moved to fourth with $44 million.”

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