WTOP-FM in D.C. is Top Billing Radio Station in U.S.

Digital advertising platforms at local radio stations led revenue growth across the industry again last year, according to the first quarter edition of BIA Advisory Services’ 2019 Investing In Radio® Market Report. While over-the-air advertising remained a relatively flat $13.3 billion (down 1.6% from $13.5 in 2017), digital income rose 8.1 percent to $923 million, continuing a trend that began six years ago. Combined 2018 revenues of $14.2 billion positioned radio as the fifth most significant local advertising platform, behind direct mail, mobile, online/digital, and local television.

The report stated that “For the top 10 billing stations, a few adjustments in rankings occurred in 2018, while Washington, DC, all-news station WTOP-FM maintained the top spot with $69 million in advertising revenue. Los Angeles Hot AC station KIBG-FM moved up to third position with $46 million and New York-NY Lite AC station WLTW-FM moved to fourth with $44 million.”