X, the Elon Musk-owned platform formerly known as Twitter, has begun serving its users with “a weird new ad format and it’s one of the company’s least transparent products yet,” reports Mashable.
According to Mashable: “The rollout of these ads also provides the public with a hint regarding just how much the company is struggling to attract advertisers.
“Multiple X users have reached out to Mashable over the past few days to report seeing a new type of ad in their For You feed that they had not previously come across on the platform. These new X ads don’t allow users to like or retweet the ad posts. In fact, the new ad format also doesn’t disclose who is behind the ad or that it is even an advertisement at all.”