Yes& Agency wins Grand MX Campaign of the Year at AMA Baltimore’s 40th Annual MX Awards
Yes& Agency won the Grand MX Campaign of the Year at the American Marketing Association Baltimore Chapter‘s (AMA Baltimore) 40th Annual MX Awards on October 8 at The Winslow | Baltimore.
Now in its 40th year, the MX Awards have long celebrated marketing campaigns that break through creatively, visually, and strategically. This year’s theme, “4Oh!,” marked four decades of honoring campaigns that leave a lasting impact. Entries were judged by a distinguished panel of marketing, advertising, PR, digital, and creative leaders, ensuring that awards reflect the highest standards of marketing excellence.
Top Honors
The Grand MX Campaign of the year went to the Biotechnology Innovation Organization (BIO) (Agency: Yes& Agency), for its integrated marketing campaign for the 2025 BIO International Convention, built around the theme “The World Can’t Wait.” This omnichannel, data-driven effort delivered over 65 million impressions, a 69% increase in web traffic, and 2,000 additional registrations, marking the second-highest attendance in the event’s history. The campaign leveraged research, strategy, creative and paid media to energize global audiences and drive results.
The Runner-Up Campaign of the Year went to The Village Learning Place (Agency: LR Strategy) for its event marketing campaign around the Read Between the Wines 2025 fundraising event. With limited resources and just three months to relaunch its biggest annual event, The Village Learning Place partnered with LR Strategy to execute an exceptional event marketing campaign. The campaign successfully reintroduced the organization’s signature fundraiser and surpassed every goal. Led by a two-person marketing team, the event sold out with 105 tickets, added 40 new donors, and raised $39,422 —– 31.4% above goal and a 192% increase from the previous event. The campaign also attracted national and local sponsor interest, earned press coverage from major Baltimore outlets, and received overwhelmingly positive feedback from attendees, donors, and community partners.
The 2nd Runner-Up Campaign of the Year went to the National Park Service, Shenandoah National Park (Agency: A&T Integrated) for its interactive microsite exploring the history of Lewis Mountain, a once-segregated site in Shenandoah National Park, Virginia. Combining archival imagery, oral histories, video, and interactive activities, the fully accessible experience met WCAG 2.2 standards and earned high praise for redefining historical learning through a human-centered, empathetic approach. With innovative features such as the “Virtual Road Trip” and firsthand audio accounts from families who lived this history, the project brings America’s past to life in a way that is both engaging and deeply meaningful for all audiences.
Category Winners
Integrated Campaigns
- Best B2B Campaign of the Year:
- Platinum: FR Conversions (Agency: TBC)
- Best B2C Campaign of the Year:
- Platinum: SECU (Agency: Coven)
- Gold: Kiddie Academy Educational Child Care (Agency: Planit Agency)
- Silver: Floor Coverings International (Agency: Response Labs)
- Best Brand Awareness Campaign of the Year:
- Platinum: MileOne Autogroup (Agency: TBC)
- Gold: Silver Bridges Consulting (Agency: Devaney & Associates)
- Silver: University of Maryland Medical System
- Best Non-Profit Campaign of the Year:
- Platinum: United Way of Central Maryland
- Gold: The Maryland Dental Action Coalition (MDAC) (Agency: Devaney & Associates)
- Silver: Maryland Chamber of Commerce
- Best Internal Marketing and Communications Campaign of the Year:
- Platinum: Chesapeake Employers’ Insurance Company
- Best Diversity, Equity, and Inclusion Campaign of the Year:
- Platinum: National Park Service, Shenandoah National Park (Agency: A&T Integrated)
- Gold: The Maryland School for the Blind (Agency: Devaney & Associates)
- Silver: GRF CPAs & Advisors (Agency: Abel Communications)
- Best Event Marketing Campaign of the Year:
- Platinum: SECU
- Gold: Baltimore Ravens
- Silver: Responsible Flushing Alliance (Agency: Notorious111)
Digital / Interactive
- Best Email Marketing Campaign of the Year:
- Platinum: Redwood Outdoors (Agency: Groove Commerce)
- Gold: Point Breeze Credit Union (Agency: Abel Communications)
- Silver: Blaze Pizza (Agency: Response Labs)
- Best Social Media Campaign of the Year:
- Platinum: CallTrackingMetrics
- Gold: Urology Care Foundation (American Urological Association)
- Silver: Reginald F. Lewis Museum
- Best Influencer Marketing Campaign of the Year:
- Platinum: Maryland Marketing Partnership (Agency: Abel Communications)
- Gold: BGE (Agency: ICF)
- Best Content Marketing Campaign of the Year:
- Platinum: BGE (Agency: ICF)
- Gold: Reginald F. Lewis Museum
- Best Video Marketing Campaign of the Year:
- Platinum: The Maryland State Ad Agency (MSAA) (Agency: A&T Integrated)
- Gold: BGE (Agency: ICF)
- Silver: Chesapeake Employers’ Insurance Company
- Best Website, Microsite, or Landing Page of the Year:
- Platinum: Dragos (Agency: Mindgrub)
- Gold: BGE (Agency: ICF)
- Silver: ReBUILD Metro (Agency: Drio)
- Best Single Unit Digital Advertisement of the Year:
- Platinum: Playa Bowls (Agency: Response Labs)
- Gold: BGE (Agency: ICF)
- Best Digital Marketing Campaign of the Year:
- Platinum: Playa Bowls (Agency: Response Labs)
- Gold: BGE (Agency: ICF)
- Silver: United Way of Central Maryland
Elements of Marketing
- Best New Brand Identity Campaign of the Year:
- Platinum: Notorious111
- Best Rebrand Campaign of the Year:
- Platinum: Global Refuge
- Gold: Vertical Aviation International (VAI) (Agency: Yes& Agency)
- Silver: Community College of Philadelphia (CCP) (Agency: Yes& Agency)
- Best Marketing Collateral Campaign of the Year:
- Platinum: Visit Baltimore
- Gold: Inova Health (Agency: Notorious111)
- Silver: Chesapeake Employers’ Insurance Company
- Best Market Research Campaign of the Year:
- Platinum: National Black Caucus of State Legislatures (Agency: Phoenix Lifestyle Marketing Group)
- Gold: Oliver Packaging (Agency: Allium Research and Analytics)
- Best Marketing Technology Campaign of the Year:
- Platinum: National Aquarium
- Best Single Unit Print Advertisement Campaign of the Year:
- Platinum: Towson University
- Best Print Advertisement Campaign of the Year:
- Platinum: Baltimore Development Corporation
- Best Direct Mail Campaign of the Year:
- Platinum: McDaniel College
- Platinum: Towson University
The milestone celebration recognized innovative, creative and results-driven marketing campaigns across agencies, brands, and organizations of all sizes. Aaron Dante, award-winning podcast host and founder of NoPixAfterDark, emceed the event, bringing his signature energy and passion for storytelling to the stage.
