Integrated marketing agency Yes& announced a merger with Lipman Hearne, a Chicago-based marketing firm well-known for their expertise in higher education and philanthropy marketing. According to a release, the two firms are joining forces “to combine Yes&’s fully integrated marketing suite with Lipman Hearne’s expertise in strategy, research and creative design. The merger with Yes& enables Lipman Hearne to provide fully integrated marketing communications solutions to clients across the nonprofit landscape. Lipman Hearne and Yes& made the announcement during the 2022 American Marketing Association (AMA) Higher Education Conference to showcase the new breadth and depth of their combined offerings.”
“I am delighted to be partners with the Lipman Hearne team,” said Robert W. Sprague, president and CEO of Yes&, which is based in Alexandria, VA. “Yes& and Lipman Hearne share similar cultures and values and a commitment to continual innovation and improvement. This new partnership enables Lipman Hearne’s clients to take advantage of Yes&’s full end-to-end marketing services, complementing Lipman Hearne’s strengths in strategy, research and creative design, with a focus on the evolving higher education marketplace.”
The newly merged unit will be known as Yes& Lipman Hearne, which will include staff members from both organizations. Alexia Koelling, executive vice president of consulting and account management at Lipman Hearne, and Kirsten Federke, senior vice president of enrollment marketing will lead the new unit.