fbpx

Home » Yes& launches in-house content studio

Capitol Communicator reports that Integrated marketing agency Yes& announced a merger with Lipman Hearne, a Chicago-based marketing firm..

Yes& launches in-house content studio

by | Oct 5, 2022

Yes& has created a branded content studio. According to a release, “Content has long been a strength for Yes&; now with the acquisition of EFX Media, an established Washington, D.C.-area provider of video and motion graphics and Big Picture, Inc., a Chantilly, VA, creative media production company, Yes& has significantly boosted its capacity to provide the types of rich media proven to increase engagement. ”

“Content is a building block for any future-focused marketing strategy,” said Bob Sprague, Yes& President, CEO, and founder. “Formalizing our content studio—and building it around the EFX and BPI teams, who are already making a huge contribution—makes our content development and production even more seamless for clients. We are now even better equipped to provide them with outstanding written, graphic, video, animated, and experiential content, quickly and from one integrated source.”

Yes& clients, ranging from commercial brands to associations, not-for-profits, and government agencies, are frequently sitting upon massive volumes of knowledge and information. To deliver tangible business value, it must be developed into multiple forms of content in order to meet audiences where they are.

“Create once, publish everywhere,” adds Tracy Betts, Yes& Senior Vice President of Digital Innovation. “The Yes& content studio gives us the capacity to transform clients’ content strategies, creating micro-campaigns that drive engagement across platforms.”

“We found the appetite for content is insatiable. And it is essential to building a consistent brand experience. Our content studio will be a great resource to marketing and communications teams who need both high quality and rapid response,” said Josh Golden, Yes& Chief Creative Officer. “We’re thrilled to introduce our clients to the expanded capabilities and the outstanding talents we have added. It’s all part of our quest to reach audiences with meaningful, valuable, and crave-able content.”

Yes& is a Capitol Communicator sponsor.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

What if we use an asterisk?

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE