Yes& promotes Debbie Bates-Schrott to chief marketing officer

Yes& promoted Debbie Bates-Schrott to chief marketing officer. She has served as the agency’s SVP since 2021. In this new CMO role, states a release, “she is tasked with overseeing a team that promotes brand awareness, engages with prospects, and fuels substantial agency growth. Debbie is also a member of Yes&’s Executive Committee, responsible for setting a vision for the agency and implementing the plan to drive strategic growth, big business ideas and a high-performance culture that attracts and retains top talent.

“Over the course of her career, she has successfully focused on associations, nonprofit work, and commercial initiatives in the tech space. Some examples include Dassault Systèmes Medidata, NACE (the National Association for College Employers), USAging, Transurban, Vibrant Health, Penn State University and VAI (Vertical Aviation International). Additional premium clients who have benefitted from her expertise include ExxonMobil, Cisco, VMware, McKesson and Adobe.”

“Debbie has made a tremendous impact on the visibility of Yes& since she joined us in 2021,” said Robert W. Sprague,agency founder and CEO . “In her new role, she will be bringing together our agency public relations, thought leadership, social, and martech to get the word out about the great things going on in our agency

For more than 20 years, she led the certified women-owned agency, Beyond Definition (formerly Bates Creative), which was acquired by Yes& in 2021.

Yes& is a Capitol Communicator sponsor.