SHRM selects Yes& to deliver persona and audience mapping program
Yes& has been engaged to help Alexandria, VA-based SHRM deepen their understanding of how to better anticipate audience needs and deliver more valuable experiences by refining member personas and audience journeys, reports Marketing Communication News.
The work has begun and will conclude in the spring of 2025.
“Personas and audience journeys will help SHRM deliver key content and resources to our stakeholders, when and where they need it,” said Tina Beaty, Chief Brand & Marketing Officer, SHRM. “Yes& was the obvious choice as our agency partner because of their results-oriented marketing strategies business-focused and extensive expertise in our industry.”
The Marketing Communication News report states that “SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.”
More here.
