The MAC Summit for those in marketing, advertising and public relations is now available on-demand.  The two-day Summit, Oct. 22-23, provided communicators in the mid-Atlantic and beyond with more than 40 sessions focused on insights and information necessary to succeed in the uncertain environment they will face in 2021.

Across three online tracks – marketing, advertising and communications/PR – MAC Summit speakers focused on the latest thinking as it relates to strategy, digital advertising, social media, communications, crisis, search, email, video, design, B2B, media relations, analytics, internal communications, automation, disruptive technologies and much more. 

Included in the event’s sessions, available now are:

The CMO Roundtable which brings together four top CMOs to discuss their outlook for marketing in 2021 and beyond. 

The Future of PR, a panel discussion featuring, among others, Frank Washkuch, Executive Editor, PR Week; and Kim Sample, President of the PR Council.

The Marketing Skills Needed in an Age of Disruption, a discussion on how marketers can position themselves by learning and acquiring new skills.

Other sessions presented during the MAC Summit include: Future-Proofing Your Career; Crisis Communications in a Post-COVID, Post-Election World; The Latest Thinking and Trends in SEO; An Evolving Media Landscape; Quantifying ROI in PR; Building LinkedIn Thought Leadership; Brand Strategy and Communications Strategy; and Content Marketing.

“It has become apparent that many of the tools and techniques that have been used in the past will have to be updated or abandoned as we move into the new normal,” stated the event’s organizers. And, comments from those who attended the MAC Summit include: “Great, relevant topics,” “impressive” and “positive experience.”

The MAC Summit was the most comprehensive marketing communications event the Mid-Atlantic region has ever experienced, stated the event’s organizers.  

To learn more about the on-demand sessions, subjects and speakers, click here.


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