YouTube has begun purging the site of channels and videos it deems predatory or non-family friendly, resulting in some channels with millions of subscribers and views going dark, reports Deadline, which added that in a statement on its official blog,” Johanna Wright, VP of Product Management at YouTube, said the company has noticed  “a growing trend around content on YouTube that attempts to pass as family-friendly, but is clearly not. While some of these videos may be suitable for adults, others are completely unacceptable, so we are working to remove them from YouTube.”

“Wright’s note claimed the service had terminated over 50 channels and removed “thousands of videos” in the last week. It also has implemented age restrictions on certain content, making it available only to those over age 18. It will also apply machine-learning technology to seek out potentially objectionable content for faster human review.

“Executives at YouTube are not the only ones noticing the questionable content. Several major advertisers have pulled advertising on YouTube after learning of their ads running on pages favored by pedophiles and other unsavory characters, some of whom left hundreds of comments on videos of scantily-clad children.

“Among the reported drop-outs: candy company Mars, which makes M&Ms and Snickers; Mondelez (Oreos, Cadbury); and Diageo (Guinness, Smirnoff vodka, and Johnnie Walker scotch.”

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