YouTube Launches Global Ad Campaign to Support Shorts
YouTube has launched a global ad campaign in support of Shorts, a feature that allows creators to edit and share videos 60 seconds or less in length on a mobile phone, reports MediaPost.
The shorter side of YouTube campaign reaches out to attract Gen Z fans and creators who might use TikTok. It consists of one 30-second anthem spot featuring multiple ways to create Shorts from different artists, and several shorter 15-second spots.
Jodi Ropert, vice president of YouTube Marketing, believes this format gives everyone the opportunity to create short-form video.
“In one of our biggest brand marketing campaigns to date, we are leaning into ‘The shorter side of YouTube’ to show just how easy and fun it is to watch and make YouTube Short,” she wrote in a post.
More here.
