fbpx

Home » YouTube TV Forces Viewers to Watch Ads on Many DVR’d Shows, States WSJ

YouTube TV Forces Viewers to Watch Ads on Many DVR’d Shows, States WSJ

by | Apr 10, 2017

Beware, YouTube TV subscribers, reports the Wall Street Journal, “For many popular shows you record on your DVR, you’re going to be forced to watch the commercials.

“YouTube TV launched in select markets last week at $35 a month, touting more than 50 live channels and an eye-catching “unlimited” digital video recorder stored in the cloud.

“But there’s a catch, thanks to the tangle of contracts YouTube has with major media companies like Walt Disney Co., 21st Century Fox and Comcast Corp.’s NBCUniversal.

“Let’s say a subscriber decides to record ABC’s “Blackish” episode in hopes of being able to catch up on it in a few days, skipping over the ads while they watch.

“Within 24 hours, though, YouTube likely will have the on-demand version of that show available, since many TV networks offer cable providers at least the last five episodes for catch up on demand. In on-demand versions of shows, TV networks typically disable fast-forwarding over ads to make sure they get credit from marketers who pay for the commercials.

“If YouTube TV does have the on-demand version of Wednesday night’s “Blackish” available, then it won’t let its subscribers watch a recorded version that allows for ad-skipping. Instead, viewers will be forced to watch the on-demand episode and all of the ads, even though consumers thought they saved the show on their DVR.”

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

Just wait for their annual review.

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE