A majority of U.S. internet households now are “cord cutters” or “cord nevers”
An increasing number of U.S. internet households are characterizing themselves as “cord cutters” according to Parks Associates’ latest research from its Video Services Consumer Insights Dashboard,
According to the report, 56 million (46%) of U.S. internet households are “cord cutters,’ while 12 % are “cord nevers,” who have never subscribed to any sort of traditional pay TV, states Tvtechnology .
The Dashboard research service tracks adoption trends and shifts in the video services market, including households who are disconnecting in favor of free-to-air broadcasts or online video services.
According to Tvtechnology, service providers are adapting by offering competitive pricing, bundling options, and hybrid monetization strategies. The rise of ad-supported video-on-demand (AVOD) and free ad-supported streaming TV (FAST) services shows the demand for lower-cost alternatives, and subscription-based platforms continue to experiment with tiered pricing and content exclusivity to retain customers.
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