“Here’s some breaking news,” states Robert Wynne on Forbes.com, “It’s time to think outside the box as we cross platform some thought leadership as we workshop our emotional intelligence into a next-generation digital strategy. Confused? You should be. These are some of the baloney B.S. terms pushed around by public relations professionals who like to seem well-informed.”

Wynne then details what he says are 12 “useless terms in public relations that really don’t mean anything” … including “strategic PR.”

Check out the full list here.

(Image from The Newhouse School at Syracuse University.)

 

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