News for PR Pros: Forbes Lists 12 “Useless” Public Relations Terms

Guest ColumnistFebruary 23, 20151 min read

“Here’s some breaking news,” states Robert Wynne on Forbes.com, “It’s time to think outside the box as we cross platform some thought leadership as we workshop our emotional intelligence into a next-generation digital strategy. Confused? You should be. These are some of the baloney B.S. terms pushed around by public relations professionals who like to seem well-informed.”

Wynne then details what he says are 12 “useless terms in public relations that really don’t mean anything” … including “strategic PR.”

Check out the full list here.

(Image from The Newhouse School at Syracuse University.)

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