Author Guest Columnist

While we are living in the digital age where we seem more disconnected than ever, there is one thing we still know to be true – people crave to come together for live experiences and connection. Eventbrite...

By Don Bates, APR, Fellow, PRSA If you’re a writer in public relations, public affairs, advertising, marketing, fundraising, human resources and other communication pursuits who wants to write better, you...

By Peter Corbett Today, after more than 12 years, the company I founded no longer exists except in scattered remains of content strewn across the internet — and of course in the hearts and minds of those...

By Don Bates, APR, Fellow PRSA, PRSA-NCC Writing Workshop Instructor Before you write anything for professional public relations purposes, you need to review 25 accepted criteria, below, to ensure that your...

By Lisa Nirell Every year, Austin, Texas, hosts South by Southwest (SXSW), a confab of epic proportions and people. The event ran from March 8-17 and the programming team invited me this year as a marketing...

By Lance Wain, Principal and CEO of Grafik, which is based in Alexandria, Va. Each time I watch Judd Apatow’s This Is 40, I like it more and more. It’s funny, and it’s true—the way we measure...

By Lynne Kingsley It’s a brave new world out there, and it’s getting braver. The pace of change is increasingly faster and new technologies in digital marketing are coming to market quicker than we...

By Rafiat Animashaun When I began my post-grad job search, I had three requirements: be based in a metropolitan area, provided a livable salary and aligned with my long-term goals. As I searched...