Six Tips for Effective Proofreading Guest Columnist September 27, 2021 General, Insights, Marketing, Top Right SponsoredBy Laurie Bonner Can yuu raed htis? You probably can—because your brain is really good at autocorrecting. But that can be a problem when you’re trying to ferret out errors in copy. When you’re...
B-to-B Marketing…A Tough Sell Guest Columnist September 12, 2021 B to B, InsightsBy Ron Owens Business-to-business marketing is not easy. Unlike the consumer brand marketing, business staffers do not make impulse decisions. Believe it. Understand it. And don’t forget it, because...
Ad Industry Success & Survival Depends on Diversity Guest Columnist July 31, 2021 Advertising, Agency, InsightsBy Ron Owens As a seasoned-marketing and advertising professional, who happens to be Black, I have faced or been confronted by many interesting challenges, bias and bigotry in my 50-year plus advertising...
Reaching Zillennials with Nostalgia Guest Columnist July 12, 2021 Bottom Left Sponsored, General, InsightsBy Chris Schembri, Founder and CEO of Aletheia Marketing & Media Do you remember when you were a kid, and you could not wait to turn on the TV to watch your favorite show? Mornings were made sweeter...
Small Ad Agencies Can Produce Great Work Guest Columnist June 6, 2021 Advertising, Agency, Bottom Left Sponsored, InsightsBy Ron Owens Great work. Everybody talks about it, but unless you work in the right kind of advertising agency, it’s hard to do. That sounds bold, but it’s true. And it’s why the performance of...
Nonprofit Giveaway from 522 Productions Guest Columnist May 9, 2021 General, Upper Left Sponsored, VideoThe most pressing issue many nonprofits face is the ability to maintain adequate funding to support their operations and other initiatives. Yet even as the dust begins to settle from a tumultuous year many...
Get the Most Out of Your Ad Agency Guest Columnist May 2, 2021 InsightsBy Ron Owens When I was advertising director at Pitney Bowes, a Fortune 500 company, and wanted to get the best out of my agency… 1. The first thing I did was to tell the agency’s president: “You...
Branding and Marketing Outlook for 2021 Guest Columnist March 10, 2021 Bottom Left Sponsored, Insights, MarketingBy Professor Michel Wedel The economic and psychological impact that the pandemic has had on brands and marketing in the beginning of 2021 will likely continue to reverberate. For one, the pandemic has...
Ad Agencies’ Biggest Neglect: Their People Guest Columnist February 23, 2021 Agency, Insights, Top Right SponsoredBy Ron Owens An oft-quoted remark goes, “The assets of an advertising agency go down in the elevator every evening.” There’s no doubt our business depends on its people. Agencies hold no exclusive...
Contemplating a Fresh Start in 2021? Guest Columnist January 5, 2021 Bottom Left Sponsored, Insights, Jobs2 CommentsBy Laura Evans Manatos A photo I keep on my iPhone reminds me of how miserable I was. It shows me in a TV news live truck headed off to cover breaking news at 7:00 pm while Facetiming with my kids as...
