25 Criteria to Review Before Writing for PR Purposes Guest Columnist April 3, 2019 Events, Insights, PR3 CommentsBy Don Bates, APR, Fellow PRSA, PRSA-NCC Writing Workshop Instructor Before you write anything for professional public relations purposes, you need to review 25 accepted criteria, below, to ensure that your...
Marketing Takeaways from SXSW2019 Guest Columnist March 19, 2019 Insights, Social Media, Technology, Top Right SponsoredBy Lisa Nirell Every year, Austin, Texas, hosts South by Southwest (SXSW), a confab of epic proportions and people. The event ran from March 8-17 and the programming team invited me this year as a marketing...
Grafik at 40 Guest Columnist December 12, 2018 AgencyBy Lance Wain, Principal and CEO of Grafik, which is based in Alexandria, Va. Each time I watch Judd Apatow’s This Is 40, I like it more and more. It’s funny, and it’s true—the way we measure...
What’s Next: Digital Marketing Predictions for 2019 by Ironmark Guest Columnist December 10, 2018 Agency, Insights, Upper Left Sponsored1 CommentBy Lynne Kingsley It’s a brave new world out there, and it’s getting braver. The pace of change is increasingly faster and new technologies in digital marketing are coming to market quicker than we...
Inclusion Is the Ideal: How PR Agencies Can Advance a Diverse Workforce Guest Columnist October 26, 2018 Agency, Insights, PRBy Rafiat Animashaun When I began my post-grad job search, I had three requirements: be based in a metropolitan area, provided a livable salary and aligned with my long-term goals. As I searched...
