Author Guest Columnist

By Chris Schembri, Founder and CEO of Aletheia Marketing & Media Do you remember when you were a kid, and you could not wait to turn on the TV to watch your favorite show? Mornings were made sweeter...

By Ron Owens Great work. Everybody talks about it, but unless you work in the right kind of advertising agency, it’s hard to do. That sounds bold, but it’s true. And it’s why the performance of...

The most pressing issue many nonprofits face is the ability to maintain adequate funding to support their operations and other initiatives. Yet even as the dust begins to settle from a tumultuous year many...

By Ron Owens When I was advertising director at Pitney Bowes, a Fortune 500 company, and wanted to get the best out of my agency… 1. The first thing I did was to tell the agency’s president: “You...

By Professor Michel Wedel The economic and psychological impact that the pandemic has had on brands and marketing in the beginning of 2021 will likely continue to reverberate. For one, the pandemic has...

By Ron Owens An oft-quoted remark goes, “The assets of an advertising agency go down in the elevator every evening.” There’s no doubt our business depends on its people. Agencies hold no exclusive...

By Laura Evans Manatos A photo I keep on my iPhone reminds me of how miserable I was. It shows me in a TV news live truck headed off to cover breaking news at 7:00 pm while Facetiming with my kids as...

By Mac Bassett and Kaylea Tolchin Building up to the festival and throughout its duration, the REQ intern team was able to manage this full client project on their own successfully with the full REQ team...

By Modus Create 2020 has been a transformational year—in many ways. Enterprises and employees have had to adjust to new realities, both professionally and personally. Digital transformation moved from...

The Nielsen Local Watch Report found that the local news audience has become younger, more diverse and more informed. Here are some stats that might surprise you: Local TV news has 74% more viewers than...