Clarity 2030: Inside the Decision Curve
David Baum, Zeno Group Head of Corporate Affairs, Zeno East Something has changed — and it’s not the volume of disruption. It’s the

“Think Liquid” may be your key to success, states Geoff Livingston’s new book “Now Is Gone”
By Geoff Livingston A marketing communications director last year had done everything right with AI, that is if you follow the daily swirling memes

Karla Ray turned an ‘unprompted job loss’ into a media coaching powerhouse
Originally published by Newsmatics, Inc. Reprinted with permission. By Issac Morgan, Staff Writer, Newsmatics, Inc. Some people learn to speak on camera. Karla Ray

District Cannabis launches a ridiculously serious campaign to make 4/20 a national holiday
Brilliant & Absurd Creative, Serves As High-Profile Branding Platform District Cannabis, an irreverently innovative cannabis company operating in Washington, D.C., and Maryland,

What a Graduating Marketer Sees That Most Practitioners Miss
By Geoff Livingston I recently caught up with Jonathan Harris, president of AMA-GMU at George Mason University and about-to-be marketing grad,

Pum Lefebure, co-founder and chief creative officer of Design Army, tells podcast that design “is not about being the loudest or funniest” and sometimes you can shout “quietly”
Pum Lefebure, co-founder and chief creative officer of D.C.-based Design Army, an internationally acclaimed design studio, was interviewed for The TED

Navigating Sustainability Messages from Corporate Updates to Crisis Statements
By Yes& In an era of floods, wildfires and greenwashing scandals, how organizations talk about the environment increasingly matters as much as what

Strong quotes and clear email subject line help reporters evaluate press releases
By Issac Morgan, Newsmatics, Inc. This is part of a Substack series, Inside the Newsroom: What Journalists Really Look for in Press Releases, based

Community editors want press releases that add something to the local outlet
By Issac Morgan, Staff Writer, EIN Presswire Community editors, whose small team of reporters often focus on what’s happening in the communities they

DC Photographer Eli Meir Kaplan Shoots Citi Bike Brand Campaign Across NYC
Six neighborhoods. Two boroughs. Two days behind the camera for one of the most recognizable bike-share brands in the country. Washington, DC-based

What editors and reporters look for in a news release
By Issac Morgan, Staff Writer at EIN Presswire, In today’s information age, news is everywhere, from social media to websites, giving journalists countless

68% of TV News Producers Prefer AI-Optimized Story Pitches as Newsrooms Embrace the “AI Answer Economy”, New Report Reveals
Generative Engine Optimization (GEO) and AI are reshaping how TV news producers select, air and share stories, according to a comprehensive new industry report

Capitol Communicator Editor Phil Rabin on expectations facing communicators today
By Issac Morgan, EIN Presswire Could artificial intelligence proficiency tests be part of the future of comms jobs? Love it or hate it, AI

Rev. Jesse Jackson’s legacy and three lessons for business communication leaders
By Neil Foote Rev. Jesse L. Jackson spent his life fighting for fairness. For those of us in business, marketing and communications, his story

Super Bowl LX: “Wildly Original” Awards
By: Tuesday Poliak, Chief Creative Officer, RP3 Agency After 60 years of Super Bowl advertising, delivering something wildly original is a tall order. This

