by Guest Columnist | Aug 13, 2024 | Agency, Insights, Top Right Sponsored
By Andy Locke, Response Labs In today’s digital marketing landscape, countless marketing technology platforms and tools vie for your attention. With so many options, it’s easy to fall into the trap of “more is better.” But before agreeing to multi-year agreements,...
by Guest Columnist | Aug 2, 2024 | Agency, Insights, Top Right Sponsored
By Red Thinking We don’t want to scare you, but people see a website update and assume it’s a quick fix. They assume they can knock it out quickly and get back to their regularly scheduled programming. PHP, plugins, and WordPress Core require maintenance, but they’re...
by Guest Columnist | Jul 31, 2024 | Agency, Communications, Insights, Social Media, Upper Left Sponsored
By Yes& CommCore During a communications crisis, the rapid release of information can lead to the spread of misinformation, which can harm an organization’s reputation, create panic and complicate crisis management efforts. Most organizations have a social media...
by Guest Columnist | Jul 26, 2024 | Advertising, Agency, Insights, Upper Left Sponsored
Cory Treffiletti, above, a contributor to Media Insider, wrote that “brands and agencies should be looking to innovate on new ways to deliver a message in a format that is less interruptive and more relevant.” Treffiletti, Chief Marketing Officer at...
by Guest Columnist | Jul 26, 2024 | Agency, Insights, Maryland News, Top Right Sponsored
By Andy Locke, Response Labs This question arose when we took on the task of increasing Sunday visits to our client’s restaurants earlier this year. The Situation Sunday dining was down overall, but there was a slight uptick later in the year, likely driven by a...
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