by Guest Columnist | Dec 15, 2022 | Agency, Design, Insights, Top Right Sponsored
“I’m old school and still have my pantone swatch books and refer to them all the time,” says Juan Plaza, VP of Design at Red Thinking. Plaza adds that “fanning through the colors is therapeutic in a way that it feels familiar and I can get lost...
by Guest Columnist | Dec 15, 2022 | Agency, Insights
By Ron Owens, Guest Columnist When I was an advertising director at Pitney Bowes, a Fortune 500 company, and wanted to get the best out of my ad agency… 1. The first thing I did was to tell the agency’s president: “You are our agency. We have confidence in you and...
by Guest Columnist | Nov 27, 2022 | Agency, Insights, Upper Left Sponsored
By Michael DeMos CEO, The C-360 Agency I can’t tell you how many times a day I look at my email and say, “This requires a phone call!” Often when I do call, I hear surprise on the other end. “Wow, you actually call people!” Or I get the opposite of surprise: “I knew...
by Guest Columnist | Nov 17, 2022 | Agency, Insights, Top Right Sponsored
By Andy Lock, Response Labs In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer as specific as possible to that individual. It can be as simple as inserting personal details like name or reward points...
by Guest Columnist | Nov 17, 2022 | General, Insights
By Brianna Martin, Mighty Citizen At its most basic, a messaging platform is a document that describes what your organization should say about itself. More specifically, your organization’s messaging platform should: Define your brand message across multiple formats...
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