‘We’re building the iceberg we’re going to hit’ | The AI Debate
Baltimore-based Early Light Media invited their Baltimore competitor John Sherman, CEO of Storyfarm and founder of the Ai Risk Network into their “The Van” podcast at the recent Baltimore Paper and Production Show event for a conversation about AI and filmmaking.
His perspective? “In five years, it’s one guy with a laptop. As production companies navigating this shift, we’re all living the same contradiction—running creative businesses while watching AI capabilities accelerate daily.”
In the video below, David Larson and John explore:
– The 2-3 year window to actively shape the industry’s future
– Whether authenticity maintains value when AI-generated content is instant and free
– Practical guidance for emerging filmmakers entering the field
– Why strategic optimism is essential for creative professionals
This isn’t a doom-and-gloom forecast, nor is it naive optimism. It’s a pragmatic discussion about the inflection point our industry faces and the choices we have right now. The conversation challenges assumptions and offers actionable perspective for anyone in video production, marketing, or creative services.
