Author Guest Columnist

By Marc Hausman, founder and CEO of Strategic Communications Group, McLean, VA My 16-year-old son died suddenly and unexpectedly from a drug overdose. Here is his story.  Landen Hausman had...

By Andy Blenkle While COVID’s wake has created harm for citizens and the economy, I believe the pandemic’s overall effects have been a catalyst to piquing the government’s interest in fresh solutions....

By Greg Kihlström I’m thrilled to announce the release of my latest book, Meaningful Measurement of the Customer Experience, which dives deep into the need for CX professionals to set up systems of...

By Michael DeMos The Great Resignation is changing the work climate in the U.S., with countless articles and podcasts covering the reasons and long-term effects. But this culture change isn’t just...

By Reggie M. Kouba, President & Founder, RMK Productions The last two years have thrown nothing but curve balls at those of us that produce events. 2022 is the year smart leaders will take all that...

By Ron Owens This article is dedicated to those who seek a professional skill to get ahead of their contemporaries Many marketers – however articulate in private – are less than gifted public speakers....

By Sonya Gavankar It is very hard for me to describe what I do for my “job”. Hour by hour it is different, but it all comes from a place of “yes”. Just before the Newseum closed in 2019, I...

By Ron Owens This article is dedicated to agency management people and their associates responsible for agency new business. It’s easy to find articles and reports on how to select an advertising...

By Ron Owens One of the most popular games played by business people these days is agency / corporate name changing. Mergers, acquisitions, new principals, new services, new products and changing markets...

By Kelly Callahan-Poe, President, Williams Whittle Warren Buffet says “Read 500 pages…every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee...