Top 6 trends for nonprofit PSA success
By Steve Edelman, Connect360, and Kelly Poe, Yes&
The key to running a successful Public Service Announcement campaign is knowing how to convince Community Affairs Directors at stations to select and air your campaign. They are the gatekeepers who decide which PSAs stations run. That means they are the people who provide nonprofits with access to a wealth of free, donated advertising time.
As part of our effort to be constantly in-touch with this important audience, we conduct an annual survey to learn about their interests and selection process. This year, we did this in partnership with Yes&.
The 14th annual survey offers the Top 6 Key Trends That Nonprofits Can’t Afford to Miss along with insider data on when, when, how, and even why PSAs are chosen by directors. It’s the inside scoop on what makes a PSA successful, including:
- Why stations are more receptive to airing PSAs than ever before
- What topics are in the most demand
- What is the best month to release a PSA
- What stations are looking for in selecting a PSA
Our research shows that PSAs are a nonprofit’s best media investment. They offer a unique opportunity for message sharing and return on investment that nonprofits simply can’t afford to miss out on. The trends and insights in this report equip nonprofits to make smart decisions for their PSA campaigns.
Don’t let these trends pass you by. Download the 2025 PSA Trends Survey Report now.
