LinkedIn now top social platform for professional networking, thought leadership and brand engagement, states session by PRSA-NCC and Vanguard Communications
By James Minichello When was the last time you logged into LinkedIn—not just to update your resume, but to engage with your network?
Alaska Wilderness League partners with Taoti Creative
Alaska Wilderness League, a D.C.-based nonprofit organization dedicated to protecting the wild lands and waters of Alaska, announced a partnership with Taoti
Response Labs adds four team members to drive client success
At Response Labs, our mission is simple: to help our clients build deeper, more meaningful relationships with their customers through digital marketing and data
Fueling emotional loyalty: How passion drives lasting customer connections
By Response Labs In today’s fast-paced, transactional world, the strongest customer connections aren’t just built—they’re fueled by the passion
Ad agencies using AI: How Response Labs created a year-in-review generator with Anthropic
Artificial intelligence (AI) has revolutionized the marketing world, but it takes a strategic approach to harness its potential in ways that are both functional
4media group celebrates year of milestone growth
4media group announced that 2024 was a year of significant growth and achievement resulting in industry awards, increased customer acquisition and broadcast services revenue
Top 10 ways to maximize your paid advertising budget in 2025
In the fast-paced world of paid media advertising, where competition for consumer attention is fiercer than ever, getting the best return on your
Now available: “Wikipedia for Business 2025”, providing successful strategies for marketers and communicators
Josh Greene, CEO of The Mather Group, LLC is back with his essential annual publication, Wikipedia for Business 2025, which provides successful strategies for
Better Together leverages AI to help corporations navigate changing business landscapes
Better Together, an AI-first communications agency based in Washington, D.C., celebrates its second anniversary by reaffirming its commitment to helping corporations integrate
Best New Year’s Wish for PR Writers
By Don Bates, APR, Fellow PRSA Every PR writer wants to write better. Every PR manager wants their teams to write better. Every PR
How much does a Public Service Announcement campaign cost?
By Ivette Achong, Vice President, Connect360 You probably already know that a national public service announcement campaign can generate huge awareness by tapping into
The basics of strategic PR writing: First point, it isn’t easy!
By Don Bates, APR, Fellow PRSA Let’s start with the conclusion: Strategic PR writing isn’t easy. It requires a lot of grounding
Reach the right people with digital ad targeting for PSAs
By Chris Cavello, Connect360 For every Public Service Announcement you make, you have an audience in mind. Maybe it’s veterans, parents of teenagers,
7 best white label email marketing services to use in 2024
Email marketing is still a very effective digital marketing channel for customer acquisition, engagement and retention. According to studies, the average return on email
A new era in finding leads for your business
In today’s business world, with more and more competitors and technology emerging every day, finding customers is becoming increasingly difficult. Traditional methods of
