Author Guest Columnist

By Professor Michel Wedel The economic and psychological impact that the pandemic has had on brands and marketing in the beginning of 2021 will likely continue to reverberate. For one, the pandemic has...

By Ron Owens An oft-quoted remark goes, “The assets of an advertising agency go down in the elevator every evening.” There’s no doubt our business depends on its people. Agencies hold no exclusive...

By Laura Evans Manatos A photo I keep on my iPhone reminds me of how miserable I was. It shows me in a TV news live truck headed off to cover breaking news at 7:00 pm while Facetiming with my kids as...

By Mac Bassett and Kaylea Tolchin Building up to the festival and throughout its duration, the REQ intern team was able to manage this full client project on their own successfully with the full REQ team...

By Modus Create 2020 has been a transformational year—in many ways. Enterprises and employees have had to adjust to new realities, both professionally and personally. Digital transformation moved from...

The Nielsen Local Watch Report found that the local news audience has become younger, more diverse and more informed. Here are some stats that might surprise you: Local TV news has 74% more viewers than...

By Tom Davis Our endless summer has, at long last, come to an end. Traditionally fall brings with it an enormous spurt of energy, as those of us in the northern hemisphere pick up the pace in an effort to...

By Hal Schild Listen up! Missing Link, a podcast media company, launched Between Acts, an immersive audio podcast theatre experience. Each biweekly episode sets the stage for your imagination to freely...

By Karen Addis, APR How can and should organizations be talking about hot-bed issues surrounding the murder of George Floyd, systemic racism, and racial injustice and inequality? Is it even appropriate for...

By Lisa Nirell I have been racially numb for over 45 years. The cost of complacency recently became intolerable. Here is what unfolded and how I finally took peaceful action. When I was 11, I was enjoying a...