PSA 101: Seven Effective Public Service Announcement Examples to Inspire You
By Chelsea Olsen, Connect360 If you’re about to start creating a public service announcement, you might be looking for some good PSAs to
AI continues to be dominant topic in digital communications, state panelists at Mid-Atlantic MarCom Summit session
By Nicole Schuman It’s a given that technology is always evolving—and digital communications does along with it. PRNEWS attended a Chief Communications
SEO and PPC Strategies Mortgage and Lending Business
Gone are the days of relying on yellow pages to reach your target audience. Today, people discover businesses with just a few clicks. This
PSA 101: What makes a good PSA
By Julie Ellman, Connect360 Just like baking a cake requires the right mix of ingredients, creating an effective Public Service Announcement (PSA) campaign also
Innovative communication solutions for PR and Advertising: The role of digital signage
Digital signage has taken off in the PR and advertising sector because it changes the way businesses interact and communicate with their audience. This
2025 Trend: AI as never before
By Don Bates If we do one thing as communicators in 2025, it’s this: Start thinking and using AI seriously to develop and
From Spartan to Sprouting: How Plants Breathe Life into Response Labs
By Andy Locke, Response Labs Here at Response Labs, we understand the power of a dynamic and inspiring workspace. When we first moved into
PSA 101: Are PSAs effective in today’s changing TV landscape?
By Julie Ellman, Connect360 Multimedia Anyone who has been paying attention to the television advertising industry in recent years has probably noticed that broadcast
Do top loyalty members need discounts?
By Andy Locke, Response Labs Discounts can be a double-edged sword. They drive sales, but overuse can erode profit margins and cheapen the
The role of cloud migration in enhancing data security for media and communications firms
In today’s multimedia and communications world, many firms deal with large amounts of data—from customers’ data to data contained in media and
Here’s how RPA can boost your advertising strategies: Quick Tips for Success
In the fast-paced world of advertising, efficiency and creativity often go hand in hand. As businesses strive to capture audience attention, many are
Three Lessons in the AI Evolution
By Robb Lee, SVP, Integrated Services at Yes& When it comes to AI, common feelings emerge: intimidation, fear, and empowerment just to name
Best 5 SOC 2 compliance software for startups
As a startup founder, you have probably experienced the whirlwind of innovation, discoveries, excitement, and let’s be real, a fair share of challenges.
Is digital marketing a good career choice in 2024?
Digital marketing continues to be a crucial part of modern business strategies. With the rapid rise of online platforms and evolving consumer behavior, companies
8 virtual event marketing strategies for colleges to boost enrollment
Have you ever wondered how some colleges manage to catch the eye of students from all around the world? Well, virtual event marketing is
