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Guest Columnist

Capitol Communicator and sponsors host various guest postings on topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.

PR

You’re asked to draft a five-minute speech the boss wants to deliver a week from today. Or, you’re assigned to write

Sep 23, 2024
Former White House speechwriter: Cut the ‘buzzwords and jargon; talk like a human’
Advertising

In today’s rapidly evolving marketing landscape, businesses are constantly evaluating the effectiveness of direct mail and digital advertising. Both methods offer unique advantages

Sep 12, 2024
Direct Mail vs. Digital Advertising: Which is more effective?
Digital

The days when boosting sales was as easy as filming an eye-catching commercial are long gone. In the modern digital landscape, consumers have

Sep 6, 2024
The impact of PPC advertising on brand awareness
News

Investing can seem daunting, especially for beginners. How can you grasp the basics of investment strategies to make wise decisions and grow your wealth?

Aug 28, 2024
How can you understand the basics of investment strategies?
News

Have you ever wondered how to make the complex process of property transactions more accessible and stress-free? If so, you’re not alone.

Aug 28, 2024
How reliable conveyancers simplify property transactions on the Gold Coast
Marketing

Referrals are like gold nuggets like in real estate. They come from people who trust you because someone they know vouches for you. So,

Aug 13, 2024
Increasing referral business through effective Real Estate Farming
Agency

By Andy Locke, Response Labs In today’s digital marketing landscape, countless marketing technology platforms and tools vie for your attention. With so many

Aug 13, 2024
How many marketing technology platforms do you REALLY need?
Agency

By Red Thinking We don’t want to scare you, but people see a website update and assume it’s a quick fix. They

Aug 2, 2024
Mastering website maintenance: Essential updates and best practices
Agency

By Yes& CommCore During a communications crisis, the rapid release of information can lead to the spread of misinformation, which can harm an

Jul 31, 2024
Navigating what employees say on social media – or to the media – during a crisis
Advertising

Cory Treffiletti, above, a contributor to Media Insider, wrote that “brands and agencies should be looking to innovate on new ways to deliver a

Jul 26, 2024
“The audience doesn’t really like how we do things,” states agency CMO
Agency

By Andy Locke, Response Labs This question arose when we took on the task of increasing Sunday visits to our client’s restaurants earlier

Jul 26, 2024
Can we change restaurant visitation habits? A case study in Sunday visits
Digital

In the increasingly digital world, a robust online presence is imperative for businesses and individuals. At the heart of this process lies web design,

Jul 9, 2024
Crafting online identities: The art of web design in Brisbane
Advertising

Approach Positions Regional Bank as Strong and Empathetic Alternative to Big Bank RP3 announced the launch of an integrated brand campaign for Atlantic Union

Jun 27, 2024
RP3 Agency launches “ANY WAY YOU BANK” campaign for Atlantic Union Bank
Social Media

Cheers to all of the YouTubers who are reading my blog post! Are you trying to figure out how to get more exposure on

Jun 10, 2024
Buy YouTube subscribers and see amazing impacts
Marketing

By Response Labs In today’s fiercely competitive marketplace, brands are constantly seeking innovative ways to attract and retain customers. Amidst the ever-evolving

Jun 3, 2024
Five ways your loyalty program can be an effective marketing tool
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