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Now available: “Wikipedia for Business 2025”, providing successful strategies for marketers and communicators

Guest Columnist1 min read
Now available: “Wikipedia for Business 2025”, providing successful strategies for marketers and communicators

Josh Greene, CEO of  The Mather Group, LLC is back with his essential annual publication, Wikipedia for Business 2025, which provides successful strategies for marketers and communicators. If you haven’t bought the book previously you need to know it’s your secret weapon for achieving Wikipedia wins, not disasters.  Updated every year to tackle Wikipedia’s evolving influence and complexities, the book is a critical resource for those looking to understand and navigate Wikipedia’s ecosystem, and work alongside the powerhouse to manage digital reputations. Why is this necessary?

  • Top Search Visibility: Wikipedia consistently ranks in the top-three Google results for almost any keyword, person or place.
  • AI Integration: Wikipedia feeds information to Google Gemini, ChatGPT, Microsoft Copilot and other generative AI tools – shaping what the platforms regurgitate.
  • Global Reach: Wikipedia receives millions of visitors each month, allowing it to shape opinions and decisions of consumers.
  • Search Engine Dominance: Wikipedia is 10 times more likely than any other website to appear in Google’s featured snippets and People Also Ask sections.

However, Wikipedia is also notoriously difficult to understand and is guarded by passionate editors who will do anything to preserve neutrality. Editing isn’t as simple as it sounds, and page creation can be a minefield. This is why marketers and communicators need an expert, someone who understands the world of business and the world of Wikipedia. This makes Greene and his annual book must-haves for anyone who cares about their online reputation. Wikipedia for Business 2025 can be purchased online as either an ebook or a paperback. Get your copy today, make your life far easier, and stay ahead of the competition.

Guest Columnist
Capitol Communicator and sponsors host various guest postings on topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.
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