Now part of Fabric Meet Fabric
Agency

Better Together leverages AI to help corporations navigate changing business landscapes

Guest Columnist2 min read
Better Together leverages AI to help corporations navigate changing business landscapes



Better Together, an AI-first communications agency based in Washington, D.C., celebrates its second anniversary by reaffirming its commitment to helping corporations integrate values into core business strategies. Facing evolving market expectations and increasing scrutiny, Better Together partners with companies to build resilient, purpose-driven approaches that align with long-term business objectives.

Adapting to Change, Leading with Values

As organizations navigate shifting market dynamics and evolving stakeholder expectations, Better Together provides strategic guidance to help corporations integrate values into their business strategies. The agency aligns communication efforts with operational goals, ensuring companies maintain competitive advantages while reinforcing their commitment to long-term success.

“Our work shows that aligning purpose with strategy is a moral and business imperative,” said Better Together Founder and CEO Catharine Montgomery. “We focus on aligning mission-driven communications with operational goals, helping corporations remain competitive while staying true to their values.”

Innovation with Purpose

Better Together is the first and only public relations agency to survey consumers on biases in generative AI, publishing its findings in the Insight Report: Navigating Biases in Generative AI. This work revealed how generative AI tools often reinforce systemic inequities. By addressing these issues, Better Together is helping companies integrate advanced technologies into their strategies responsibly.

The Business Case for Mission-Driven Strategies

Better Together’s approach emphasizes that inclusive practices drive innovation and create market adaptability leading to sustainable growth. In two years, the agency has:

  • Partnered with leading tech companies to build inclusion into product development processes, ensuring AI drives equitable innovation.
  • Supported Fortune 10 companies navigate public scrutiny and strengthen their reputations through authentic mission-driven communications.
  • Developed tools to help organizations measure the ROI of equity-focused initiatives, demonstrating clear value to stakeholders.

Driving Results Through Strategic Leadership

Better Together is recognized for its contributions to the communications industry, including awards highlighting the importance of equity and mission-driven strategy in politically charged environments. By combining data-driven insights with expertise, the agency provides its advocacy partners with communications strategies that build trust, drive change, and deliver outcomes.

Better Together demonstrates that companies can meet their business objectives while achieving societal impact.

To learn more about Better Together and its services, visit thebettertogether.agency.

Guest Columnist
Capitol Communicator and sponsors host various guest postings on topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.
More from Agency
Thanks to our sponsors
GK5A Crosby Spurrier Elevation RP3 Yes& Response Labs Design Army Eli Meir Kaplan The Mather Group Storyfarm Higher Logic JD/PR Silimeo Group