The American Advertising Federation (AAF) of Baltimore has created an online forum for finance professionals who specialize within the advertising industry to share their insights, comments and questions regarding Maryland’s digital advertising tax.

On February 12, Maryland became the first state in the country to enact a tax on digital advertising services. In theory, the law was enacted to tax large tech companies who are advertising to Maryland citizens. In practice, the law imposes a sliding scale tax on revenues that any company makes from the sale of digital ads that are displayed to the citizens of Maryland.

The AAF of Baltimore, as well as AAF National, and many other industry associations opposed the law, on the basis that it lacked clarity, could be deemed unconstitutional, and would negatively impact Maryland’s small businesses and online consumers.

“The digital ad tax has placed a huge burden on our members — including the region’s top advertising, production, and design agencies — to decipher and implement vague new regulations that not even the writers of the bill fully understand,” said Courtney Black, AAFB president and account supervisor at GKV. “We have set up this forum in an effort to help our members work together to discuss its implications, since the State does not have the resources to support them in this effort.”

Finance professionals are invited to participate in the free forum, which does not require a membership for participation. Visit https://baltimoreadvertising.com/forum/MDDigitalAdTax.

Founded in 1920, American Advertising Federation – Baltimore (AAFB) connects, educates, and advocates for thousands of communications professionals in advertising, marketing, business, tech, education, and law. It is a 501(c)(6) non-profit and a chapter of the American Advertising Federation which includes 200 local clubs across the U.S. representing nearly 40,000 advertising professionals. Visit Baltimoreadvertising.com to learn more.

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