Home » AAFB Study: Advertising Industry Infused $2.6 Billion into Baltimore Region in 2014

AAFB Study: Advertising Industry Infused $2.6 Billion into Baltimore Region in 2014

by | Feb 29, 2016

The American Advertising Federation of Baltimore (AAFB), established to promote and support Baltimore’s ad community, released results of its “State of the Industry” study that focused on the Baltimore region. The findings show Baltimore is a thriving hub for marketing, advertising, public relations and printing businesses.

Study Highlights

The “State of the Industry” study analyzed employment, revenue and media expenditures from 2011 through 2014. It found:

• In 2014, the Baltimore advertising industry contributed $2.6 billion in gross domestic product (GDP) for the private, public and government sectors in the region.

• Since 2011, the Baltimore region experienced a 7.2 percent increase in employment within the advertising industry, with annual employment reaching 13,400 in 2014.

“It is exciting to hear the Baltimore advertising industry is thriving as a major contributor to the economic climate of our region,” commented Ariel Deitz, president, AAFB. “The upward growth trajectory we’re experiencing is a key selling point when attracting new professionals to the area and retaining young talent. The AAFB looks forward to continuing our support of the growing Baltimore advertising community.”

The study was conducted in partnership with the Regional Economic Studies Institute (RESI) of Towson University and Baltimore Research, evaluating the economic climate and growth of the local industry, including employment, revenue and media expenditures.

About the American Advertising Federation of Baltimore
The American Advertising Federation Baltimore (AAFB) was originally formed in 1918 and is one of 225 local affiliate chapters of the American Advertising Federation. Its mission is to advocate for Baltimore as a strong advertising community and to respond to the needs of its members through continuing education, informational programs, networking and social opportunities as well as legislative issues that confront the advertising industry. To learn more visit, www.baltimoreadvertising.com.

About the Author

Jeffrey Davis

Jeffrey A. Davis, APR has more than 25 years of news media and national public relations experience and heads J. Davis Public Relations, LLC, a PR and social media consultancy based in Baltimore. A three-time PRSA Maryland president, he serves as Baltimore regional editor for the Capitol Communicator and is co-founder of Podville Media in D.C. where he co-hosted the "Practically Social" podcast. He began his career as a reporter at daily newspapers in Ohio, New Jersey and at the Capital Gazette in Annapolis.


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